Community Involvement

A large part of the LGBT Center's website redesign is about the community as a whole. What purpose does the site serve? How does the community interact with the site? There are many questions we needed to answer in order to continue to change the design from what it is. 

Here we analyzed some first reactions to the website layout as it is. We gathered from the placement of certain elements what might be important to a nonprofit to display above the fold. We visited other sites to examine those and test our hypothesis. After speaking with Jim, the current web guru who built the current site, our assumptions were confirmed.

The LGBT Center's website does two things: takes care of current members of the location including staff and volunteers as well as expands to new audiences within the community who aren't familiar with the center yet. The page does this three ways. It displays upcoming events with a calendar, provides resources for those in need, and allows a quick and easy way to donate which in turn helps sustain the Center.

In our redesign, Kelly and I are looking to stay true to these goals. We only intend to update the current layout to something more modern that increases traffic to all of these elements. First, we completed a SWOT analysis of the current design in order to see our starting point more clearly.